On the fifth day, Keith Chegwin performed taste tests on The Big Breakfast TV programme and the story was covered by the BBC World Service. Scottish broadsheets The Herald and The Scotsman ran the story the following day, and the UK broadsheets the day after, each adding their own cultural slant. The following day the story was picked up and run in the Daily Record in an article titled "Mars supper, please". " The article included a quote from a Mars spokesperson, who said this was the most unusual way they had come across of enjoying a Mars bar. The craze started when the school holidays began and has quickly taken hold says Ingram Mowatt (41), owner of The Haven, Allardice Terrace. Mars Bars, deep-fried in batter, are being snapped up by sweet-toothed teenagers. It received rapidly escalating media attention after Aberdeen Evening Express writer Alastair Dalton reported on 23 August 1995, "HOT chocolate has become this summer's sizzler in Stonehaven chip shop. John Davie claimed to have invented it in 1992 in The Haven Chip Bar (now The Carron) in Stonehaven, near Aberdeen on Scotland's northeast coast. The origins of the deep-fried Mars bar are disputed. Origin A banner on The Carron Fish Bar in Stonehaven, reading "Birthplace of the World Famous Deep Fried Mars Bar", December 2007 It is coated in flour batter of the type commonly used for deep-frying fish, sausages, and other similar foods, then immersed in boiling fat or oil, until the batter is cooked. The chocolate bar is typically chilled before battering, to prevent it from excessively melting as it is fried. The dish is prepared using standard commercial Mars bars. Since various mass media began reporting on the practice in the mid-1990s – often as a critical commentary on how unhealthy the Scottish diet was – the popularity of the dish has spread. The dish originated at a chip shop in Scotland as a novelty item. A deep-fried Mars bar (also known as a battered Mars bar) is a Mars-brand chocolate bar covered in batter then deep fried in oil.
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